Hair Mask vs Conditioner: When to Use Which (And Why You Need Both)

"Aren't they basically the same?" No. Calling a hair mask and conditioner the same is like calling a protein shake and water identical because both hydrate.

Fundamental Difference: Surface vs Deep Repair

Conditioners: Work on hair's outside. 1-5% active concentration. 1-3 min contact time. Effects last until next wash.
Hair masks: Penetrate inside cortex. 10-30% actives. 5-20+ min contact time. Effects accumulate over time.

When to Use HKY Collagen Repair Hair Mask

• Your hair is color-treated, bleached, or highlighted
• You heat style regularly (blow dry, flat iron)
• Your ends feel rough, split, or straw-like
• You swim regularly or just removed extensions/braids
• Your hair lacks elasticity (stretches and snaps)

The Optimal Routine

1. Shampoo (focus scalp, not lengths)
2. Towel-dry gently (squeeze, don't rub)
3. Apply HKY mask from mid-lengths to ends — NOT roots
4. Leave 5-10 minutes (clip up + shower cap helps absorption)
5. Rinse thoroughly with cool water (seals cuticle)
6. Style as usual

Usage: Weekly for maintenance, 2-3x/week for damaged hair.

Upgrade your routine with HKY Collagen Repair Hair Mask — 400g family size.